If you want to grow your business today, it will start with your presence on the Internet. It does not matter if you are a business of one or ten thousand, this principle still remains the same. However, small business owners do not always have the luxury of having a professional web design team working for them around the clock. That is ok, as there are a range of Web host providers that can help you get a great looking site up online in no time at all. Here are five must have Web host features that you will want to make sure you have as you look through the available domains.
A Website Builder
Any Web host that you ultimately choose to go with should provide you with a set of easy to use tools to get a great looking website published online in relatively short order. You do not have time to design this from scratch, which is why a website builder should be considered as essential. You want to make sure that drag and drop features are embedded into the builder to make it simple for you to construct the website on your own.
An Easy to Use Control Panel
If you are like most small business owners, you are too busy trying to grow the company to worry about finding enhanced options for your website. You need this to be streamlined so that you can update relevant pages when it is convenient for you. For this, you will want an easy to use control panel that provides multiple options in one, easy to access location. As the administrator of the site, you can just log on, make your changes, and then instantly publish them.
The Availability of Site Statistics
It would obviously be nice to know how many people are visiting your website. Without statistics being made available, you will have no way of knowing if all of your efforts are actually paying dividends. Make sure that your Web host provides you with access to a range of site related statistics. This will allow you to see, among other things, where your visitors are coming from and how long they are spending on each page of the site.
A Built In Shopping Cart
Most online businesses today would like to sell their products and services directly to their visitors. Make it easy on your customers and embed an easy to use shopping cart directly into your website. This should be considered an essential feature, and it will help to gain new customers over time.
Credits for Online Advertising
Publishing a site online is only the first step towards attracting new customers. You need to have a way to promote the site so people know you are there. Having some online advertising credits is a great way to jumpstart your digital marketing campaign.
While there are undoubtedly many more features that your website could benefit from, these five will certainly get you headed in the right direction. The key is to make your site accessible and easy to use for your target audience. That is half the battle, and it all begins with you being able to regularly update the site to make it relevant and functional. If you can do that, then you will be well positioned for growth in the long term.